What is relevant now? Design trends 2023 are partly carried over from 2022. On the crest of the wave 3D, animation, monochrome, minimalism, dark theme and other chips, but not in their pure form as they are, but already slightly modified, with a slight veil of authenticity.
What to avoid? Just because fashion is cyclical doesn't mean that all ideas that have been repeatedly proven to be superior can be applied. Everything gets boring at some point, gets bored, goes into oblivion. On the sidelines of graphic and web design, there were tricks and methods familiar to many that helped out more than once, but still sunk into oblivion.
Design Trends 2023 includes:
- 3D designs trends
- Minimalism trednds
- Glass and crystal elements
- Holographic design trends
- Design in the style of the 90s
- Retro 70s
- Abstraction
- Experiments in typography
- Variety of collages and textures
- Calm color palette
- Black and white and monochrome
- Psychedelic
- Parametric patterns
- Risography
- Flat design ukiyo-e
- Anti-design
- Inclusive visual
- Images without faces
3D always comes first
3D is still at the forefront of design. You will notice it even in the most unpredictable places or where you usually do not pay attention. For example, in icons. The world is moving away from the usual minimalism and again comes to realism. After all, fashion is cyclical!
Combining 3D and 2D is also gaining momentum from 2022. Three-dimensional hyperrealism in graphic design blends neatly with a two-dimensional style.
Minimalism is still in business
Simplicity attracts the eye, because the ability to convey meanings without colorful and bright elements confirms the professionalism and taste of the designer. Flashy packaging is not always the key to success.
Glass and crystal elements
There is a trend towards the introduction of 3D glass, crystals and crystal instead of the same gold. This includes glassmorphism - the desire for transparent and blurry backgrounds with a glass effect.
Holographic design
Gradually, holographic design moves from various and popular elements of clothing and accessories to animation and modern logos.
This is one of the most unique styles that stands out for its original iridescence, highlights and colors. It can transform even a static image.
Design in the style of the 90s
Many fondly remember the end of the 20th century, all its attributes and spiritual atmosphere. This style refers to early versions of Windows with its sharp window outlines and flat geometric shapes. In the present, it is reflected with pixels, bright colors, unusual gradients and shades, template models of tape cassettes and iconic chewing gum.
Retro 70s
The love of society for different historical periods is more and more manifested in the modern world. So, the 70s are associated with freedom, love for nature, fun and hippies. Characteristic features for this style are bright shades, soft lines and contours, expressive handwritten fonts.
Abstraction
One of those everlasting trends that appeared in the 60s. An acidic palette of colors, incredible references to other worlds, nonchalance and creative mess characterize it and consistently attract designers.
Experiments in typography
It would seem that this is not the newest technique, which is confirmed by the example of David Carson's unique posters. However, it is always able to diversify any design when used correctly: a spectacular font, compression and variability in the location and size of letters, replacing letters with symbols. This trend is characterized by constant change and innovation in graphic design.
Variety of collages and textures
Everything new is a well-forgotten old, as in this case. This element has become more modern and original. Its simplicity and effectiveness allows it to stay on the wave of popularity. Some designers bring to it intricate combinations of elements, interesting textures, small details and expressive thin lines. Of course, manual graphics are added to digital graphics.
Calm color palette
The graphic and web design trends for 2022 and 2023 continue to stick to nude and natural hues as the trend towards tranquility and natural tranquility continues to grow. In addition, they are better than bright shades are able to combine with others and at the same time remain pleasing to the eye. Subdued colors as backgrounds enhance both dark and light texts.
As far as specific hues for 2022 go, earthy colors dominated this year. In 2023, the green palette of shades and the eco-trend are expected to gain popularity.
Black and white and monochrome
On top of that, in 2022, several major brands at once: Volvo, Pringles and Cadillac have made their logos flat and simple. Such monochrome styles have two advantages: black and white and monochrome coloration allow the object to be elegant, calm and pleasing to the eye, and it also saves a lot of paint. It promotes the use of recycled materials and the support of eco-friendly quality.
Parametric patterns
This is a very peculiar style based on graphs of mathematical equations, combinations of their lines and shapes, complex geometric shapes that overlap each other. Smooth three-dimensional patterns evoke not only a sense of novelty and progress, but also the airiness of the image.
Psychedelic
It became an offshoot of the 60s style, because psychedelic design appeared in the same hippie years. It was the result of the art style: optical illusions, bright and varied color patterns. In addition, some of the details were taken from the comics. Next year, psychedelics will be characterized by complex abstract elements and a rich, vibrant color palette, but sticking to symmetry will keep the whole picture in order.
Risography
Risography is a screen printing method that is characterized by high graininess, low gradient and rough texture in the style of old advertising posters and newspapers. And now it has gained popularity in digital graphics as a new and distinctive style. The term comes from the name of the company Riso, which produces devices for this type of printing.
Flat design ukiyo-e
Ukiyo-e is a style of Japanese fine art. It stands out with clear contours, flat colors and a peculiar style of perspective. As for the image of a person, it is characterized by hyperbolization of facial features and emotions, as well as postures and body movements.
Anti-design
This style is manifested by chaos, asymmetry, a lot of unnecessary details, incongruous colors and pronounced typography. Its lovers appreciate the freedom of expression, the absence of any boundaries and rules. In this case, the concepts of aesthetics and functionality of the design may be omitted.
Inclusive visual
Regardless of the project to be designed: a website, printed materials, signs, posters, posters, etc., the resulting visual result must be inclusive.
Visual refers to all kinds of images and illustrations, videos, icons, and more. Also of particular importance are various kinds of sounds, voices and music. At present, they are becoming more and more tolerant, which is manifested in all sorts of introductions not only of white males, as before, but also of other races, genders, sexes, dimensions. People with disabilities are also increasingly portrayed and mentioned.
The trend towards inclusion is manifested in many areas of society, including graphic design. This is useful both for involving more different people, and for designers in their creative process and creativity.
All this allows us to indicate the purpose and fullness of the visual to understand the audience for which this or that design is intended.
Images without faces
Designers are faced with the question of the need to display faces in all images with people. Modern brands increasingly prefer "faceless" illustrations.
This refers to images of people from the back, from which the viewer does not see a specific person. This has two advantages: you do not need to take photos of models specially for some project each time, but work with existing ones; faceless silhouettes cannot contribute to the appearance of any complexes in the audience.