The Pantone Color Institute has announced the Color of the Year. Traditionally, this takes place in December, based on an in-depth analysis of trends throughout the year. Last year's Color of the Year was Very Peri.
In this, the experts decided that we lacked brightness and Viva Magenta became the color of 2023 - the natural carmine-red 💫
Color of the Year does not depend on the tastes and preferences of the Institute's specialists. The study begins in the spring and experts painstakingly calculate the color trends that are repeated in different areas.
The color trend is being picked up in various areas - various fashion brands are releasing collaborations with Pantone, establishments are redecorating halls and shop windows.
Therefore, in 2023, it is natural carmine red that will surround us everywhere: from fashion to industry and graphic design!